Promotion of investment image
Investment image promotion
Formation of positive investment image of Kazakhstan in the world community is one of the key directions of KAZNEX INVEST activities which is focused on positioning Kazakhstan as a country with favorable investment conditions.
www.invest.gov.kz – is the integrated information resource in 12 languages: German, French, Korean, Japanese, Italian, Spanish, Turkish, Arabic, Chinese, Russian, Kazakh and English, which contains the information for foreign investors about an investment climate and investment opportunities in Kazakhstan, doing business conditions, legislation and state regulatory measures, as well as the other aspects of investment activities realization in Kazakhstan.
Since exploitation of National investment interactive web-site, KAZNEX INVEST has been carrying out support and maintenance. For the period of 2010 and 2013 283 thousand visits were enrolled. More than 270 requests from potential investors were received and processed.
Database for foreign investors and investment projects aimed at systematic monitoring and ensuring unified accounting of the work with foreign investors. www.baseinvest.kz
Database allows to insert all the information related to meetings, implementing projects with foreign investor’s participation on online mode. As a result, the system allows to track the chronology of cooperation with each investor.
Information on the projects requiring investments are represented in the database in 11 languages: Kazakh, Russian, English, German, French, Korean, Japanese, Italian, Spanish, Turkish, and Arabic.
For the period of 2010 and 2012 5 study workshops were conducted by KAZNEX INVEST for national companies and development institutes on how to use the database.
Road show is series of outdoor meetings with investors for promotion of investment projects and potential investors. For the period of 2010 and 2013 12 road shows were organized. In 2011 4 road shows with presentations of investment climate of Kazakhstan in Spain, Portugal, Switzerland and Turkey were held, and around 230 potential foreign investors participated in it. In 2012 4 road shows with presentations of investment climate of Kazakhstan in the USA, Canada, Europe countries (Sweden, Norway, Netherlands, Belgium, the UK), and Malaysia were held, around 600 companies (including 145 Kazakh companies) took a part in it.
Furthermore, in 2013 4 road shows with presentations of investment climate of Kazakhstan in Japan, the USA, Brazil, Germany were organized, and more than 381 companies (including 114 Kazakh companies) took a part in it.
Brochures about investment opportunities of Kazakhstan – aimed at building a positive investment climate treatment of Kazakhstan, assisting in state support for foreign investors, directing activities on attraction of direct foreign investments and printing specialized publications on presentation of investment opportunities for a foreign audience.
For propaganda of investment opportunities of Kazakhstan and state support for FDI, KAZNEX INVEST develops and places in Astana and Almaty cities agitation advertisement constructions.
Conducting a press conferences aimed at announcing the bottom line of attracting investments.
For the period of 2010 and 2013 8 press conferences in Almaty and Astana cities were held. As a result, 27 articles were issues in printed publications, and 101 materials were aired.
Articles in Kazakh and foreign mass media – KAZNEX INVEST carries out a systematic work with foreign and Kazakhstani mass-media on promotion of positive investment image of Kazakhstan through regular information reports placing, thematic articles and publications in leading foreign and Kazakhstan printing editions.